Friday, November 1, 2013

Njorku Inc.: A true brand made in Cameroon

 The 5th edition of Barcamp-Cameroon was held last Saturday 26th October 2013 at the University Institute of the Diocese campus in the small town of Buea (UIDB). This was the first time Cameroon’s premier digital and Tech event was organized in the town which harbors the second highest peak in Africa. IT entrepreneurs, enthusiasts, journalist, students etc. from all over Cameroon and the world clamored the campus premises to participate in the numerous presentations on offer. Njorku Inc. was very much in attendance with Mambe Churchill Nanje, and I the newly recruited Andre Raoul being part of the happy campers.  

Njorku Inc.: A true brand made in Cameroon
Under the theme “Made in Cameroon”, this year’s Barcamp-Cameroon sought to promote innovative tech ideas borne in Cameroon. Notable local digitech brands like Bantou Telecom, Wasamundi and our very own Njorku Inc. created a convenient techie atmosphere for aspiring brands and entrepreneurs to feed on. Our www.njorku.com platform needed no formal introduction and was once again the focus of some discussions during the one daylong event.  Our pan African brand has its humble beginnings from Cameroon, with its founder also from and based in Cameroon. We are an example of a small idea “made in Cameroon” being inspired by dedicated entrepreneurs with a big vision to make a change. The name njorku (elephant) and our brand logo were inspired by local Cameroonian traditions, and we keep our brand mantra around our Cameroonian roots.

Njorku Inc.: A customer focused brand
It is worth mentioning the lack of proper market driven strategies amongst most Cameroonian startups. Most go after their lofty ideas without actually identifying the problem they wish to solve. We took time during the Barcamp to listen to the many great ideas on offer and always trying to give some advice in return. This clearly brought out our customer experience obsession; always ready to listen to www.njorku.com users and give career advices where applicable. This 2013 Barcamp-Cameroon edition was a great platform for us to talk about customer experience to our peers and make them see what we are doing to stand out in that domain. We emphasized on how such can be done within all budgets, with social media being the most affordable way to increase brand awareness.

So, what did Njorku Inc. learn from Barcamp Cameroon 2013?
A lot I’ll say. For me it was the first time I was here and I really enjoyed myself. I met great minds within Cameroon’s digitech industry and discussed brilliant ideas. For Njorku Inc. the Barcamp-Cameroon 2013 was special to say the least. We had newer connections, knew how to serve users of the njorku platform better, and got a few gifts along the way. We were so proud to experience the so many great ideas, made in Cameroon.




8 comments:

  1. I'm not sure why but this web site is loading very slow for me. Is anyone else having this issue or is it a issue on my end? I'll check back later and see if the problem still exists.why should I hire SEO expert in Singapore

    ReplyDelete
  2. Hey there are using Wordpress for your site platform? I'm new to the blog world but I'm trying to get started and create my own. Do you require any html coding knowledge to make your own blog? Any help would be greatly appreciated! seoagency

    ReplyDelete


  3. I found this on internet and it is really very nice.
    An excellent blog to read.
    Great work!
    Krogerfeedback
    Travel-blog
    mybkexperience

    ReplyDelete
  4. Do you mind if I quote a few of your posts as long as I provide credit and sources back to your webpage? My blog is in the very same niche as yours and my users would genuinely benefit from some of the information you provide here. christmas gift ideas singapore

    ReplyDelete
  5. Hi there, just became alert to your blog through Google, and found that it's really informative. I’m going to watch out for brussels. I will appreciate if you continue this in future. Many people will be benefited from your writing. making a will in singapore

    ReplyDelete
  6. ED is the inability to obtain an erection, or the inability to maintain an erection until ejaculation. If you have difficulty achieving a full erection, contact our ED treatment clinic in Fort Lauderdale to speak with a men's health specialist. ED treatment clinic in Fort Lauderdale

    ReplyDelete
  7. This design is incredible! You most certainly know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost...HaHa!) Excellent job. dragon tiger strategy

    ReplyDelete
  8. You may have odd-shaped macaron boxes or products that are difficult to fit into a standard box, but chances are someone has run into a similar problem. There may very well be the perfect packaging template already out there for you.

    ReplyDelete