Monday, May 30, 2016

BATIR SON IMAGE PROFESSIONNELLE /PERSONAL BRANDING

On se rend compte que la réputation d'un individu est un gage de réussite professionnelle. Il est important de se faire un nom dans sa profession.

Se faire un nom passe inéluctablement par la construction d'une identité + une réputation professionnelle.  C'est ce qui vous démarque de vos collègues et concurrents. Il faut faire ressortir votre authenticité.

Se construire une marque personnelle découle d'une réflexion stratégique.

  1. Découvrez votre image personnelle
  •  Quelle image souhaitez-vous voir associée à votre nom? 
  • Y'a t-il un domaine dans lequel vous souhaitez être reconnu comme expert? 
  • Y'a t-il des qualités que vous souhaitez voir reliées à votre image?
  • Quelles sont vos plus grandes forces?
  • Où sont vos passions?
  • Qu'est-ce-qui vous rend unique?
    2.     Déterminer votre cible:

  • Qui a besoin de vous connaitre?
  • Qui a besoin de connaitre vos services? Vos compétences?
     3.   Identifiez vos concurrents

     4. Bâtir un plan de communication

Bâtissez votre plan de communication en tenant compte des questions posées plus haut.
Pour cela, vous pouvez vous appuyez sur les réseaux sociaux. Créez vous un profile sur :

  • Linkedin
  • Facebook
  •  Twitter
  • etc.
Il est très important d'être cohérent sur si vous êtes présent sur plusieurs réseaux sociaux en même temps.

Pour terminer, je vous invite vivement à tenter l'expérience du personal branding. Il vous permettra si vous êtes étudiants ou chercheurs d'emploi de valoriser votre image en valorisant votre talent pour combler le manque d'expérience.

A bientôt!

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