Se faire un nom passe inéluctablement par la construction d'une identité + une réputation professionnelle. C'est ce qui vous démarque de vos collègues et concurrents. Il faut faire ressortir votre authenticité.
Se construire une marque personnelle découle d'une réflexion stratégique.
- Découvrez votre image personnelle
- Quelle image souhaitez-vous voir associée à votre nom?
- Y'a t-il un domaine dans lequel vous souhaitez être reconnu comme expert?
- Y'a t-il des qualités que vous souhaitez voir reliées à votre image?
- Quelles sont vos plus grandes forces?
- Où sont vos passions?
- Qu'est-ce-qui vous rend unique?
- Qui a besoin de vous connaitre?
- Qui a besoin de connaitre vos services? Vos compétences?
4. Bâtir un plan de communication
Bâtissez votre plan de communication en tenant compte des questions posées plus haut.
Pour cela, vous pouvez vous appuyez sur les réseaux sociaux. Créez vous un profile sur :
- etc.
Pour terminer, je vous invite vivement à tenter l'expérience du personal branding. Il vous permettra si vous êtes étudiants ou chercheurs d'emploi de valoriser votre image en valorisant votre talent pour combler le manque d'expérience.
A bientôt!
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